I want...

THAT one!

The Subduction Zones of Blography...

Bobby Johnson's plea for another word for Blogsphere got me thinking about how as a mass the blog universe is working and whether you can attribute a natural phenomena or cycle to the way in which things develop there.


I reckon it's about plate tectonics and subduction zones. The new are accepted more readily than the old, although they never go away and create 'friction' with the new, sometimes causing bursts of information and acceptance through highly powerful releases of information, temporarily reforming the blography like a volcano...

What a difference a week makes...

The MailFrontier Phishing IQ Test launched a week ago:

Full results: 7th April

Test takers: 11,832
100% Count: 879
Number who got at least one wrong: 10,953
100% Percentage: 7.4%
Average score: 70.9%

A certain London-based tech publishing house team also took the test and one person admitted to me that the majority of them had got one or more wrong also...

Worth taking to see how you get on.

And then there was one...

So now Sony is perhaps on the verge of creating the artificial reality of what was first discussed as a blend of Internet and neural networking in Neuromancer it seems.

All there is to wait for now is for IBM to perfect teleporting more than one molecule as described in Timeline and we can all turn the lights off in the office!

If Music Be The Food of Love...

Then to make sure that it doesn't go past its sell-by date, or that it can be sneaked out of a shop under a coat, or that the musicians don't starve, why not enter a good idea into the Popkomm IMEA Awards.

IMEA stands for "Innovation in Music and Entertainment Awards" and are being held at this years Popkomm in Germany. I'm working with Gerd Leonhard, the creator of the event, to publicise it. Over 500 entrants last year so we're hoping to smash this target in 2005...

Protecting the Web from the Scum of the Universe...

Love the fact that AOL's head of security is Will Smith - all sorts of circular references in mind with Independence Day and the Apple machine used to load a virus into the alien consciousness...

The Write Stuff...

I like the idea of this model...a tipping service that allows readers to reward their favorite writers.


There's something nice and clean about paying someone if you like the job they've done. Of course, it's open to abuse but it could pave the way for lower subscriptions and better dialogue between author and reader...

Oh blog me a blog...

Reading Tim Dyson's thoughts on blogging, as well as many others recently, and having been interviewed for a piece in PR Week next week on tech-fluentials (a 'new' group of people B-M have identified), it has made me realise how quickly people forget what the fundamental opportunity for companies is - knowledge of thoughts and feelings of its audiences.

I can't believe people have forgotten how much this aspect can bring to the party. Remember the 80's and 90's, when it was so hard to get people to open up about what they truly believed in, bought, liked, disliked, that you had to implement some kind of loyalty scheme in order to gather information. This model is still being used but it's effectiveness is less and less as time goes on.

And yet, here I am, reserved British person of thirty-three, who only succumbed to a Nectar card about a year and a half ago, writing about the things that I think about, that motivate and interest me, for the whole world to read - if they're interested - and for some companies to act on - if they want to. Then think that yesterday, according to BlogPulse.com, 39,214 new blogs were created in the previous 24 hours.

Given the ability to track, amalgamate, analyse automatically, push information, pull comment and so on, you have a more than representative group of people who have opinions out there who can be extrapolated into your target audience with little effort.

Who cares whether they see themselves as journalists or online diary keepers, whether they want to be famous or are just doing it for family abroad? You can look into people's lives and see exactly what you need to learn from them to appeal or change their minds. And if they don't like you, well, at least you know. It's up to you whether you do something constructive about it in order to surprise them into changing their mind...

I can't decide...

whether this is an April Fool or not...