One month on...

So in all of this glorious Summer weather, things are definitely hotting up in 37 Percy Street, headquarters of the next big thing to hit the internet!

We've been signing up registrars like there's no tomorrow - we've had over 100 registrars signing up on our website in preparation for signing the agreements to sell the .tel and a very good proportion of those who have signed agreements already. We've got one of those big world maps (with the countries out of proportion!) where we're sticking pins to see how the sign-ups are going, and it's looking pleasingly busy already.

We've been fielding calls from excited VOIP companies eager to integrate their offerings with the .tel so that they can extend their reach through a perfect delivery platform that hides the complexity of using new services.

We briefed an analyst a couple of days ago who said that the .tel was 'game-changing'. I can't tell you who it was as there'll be an announcement in about a week's time which will give the 'game' away, as we've been offered a very exciting opportunity in a couple of months time to really widen our awareness.

We've been busy writing marketing materials for IP lawyers and brand protection specialists from Croatia through to Japan who've been in touch with us asking for proactive materials.

And we're just starting to plan another event to coincide with ICANN in Egypt in November - it's going to be as special as dinner in the Eiffel Tower and I've just seen the pictures of what it's going to look like; amazing.

We're not doing badly on unique visitors to the website either - www.telnic.org - given the fact that we're not in consumer awareness and education as yet, so this is a really positive thing.

It's still hard to get people to understand that the .tel bypasses the need for designing websites as it's using the DNS to store contact information (including website URLs) and publish it to any device, either to a proxy page which is tiny or, if you're using our clients, straight to the device. There's no easy way around this except to show them, but as soon as that happens, there's a very positive reaction.

Given the noise around new gTLDs and the .me, it looks like we're launching at the right time for mass interest. It's going to be an interesting nine months...